# claudia ribeiro

> Product engineer building at the intersection of engineering, product, and design.

## About

Claudia Ribeiro is a product engineer building at the intersection of engineering, product, and design. She focuses on UI/UX, product craft, and frontend leadership.

Hello, I'm Claudia.

I'm a software engineer, focused on delivering impactful solutions with UI/UX and design details always in mind.

I'm especially drawn to work that sits between engineering, product and design. I enjoy working on products where the small details matter, especially when good engineering and thoughtful design need to come together. I like making things feel clear, useful, and polished.

I'm spending time working or travelling (sometimes, both at the same time). Outside of work, I'm usually planning a trip, reading, or slowly figuring out how to make my home feel more like me. I like a mix of movement and quiet: new places, good design and unhurried time.

## Work experience

### Dune
Frontend software engineer · Jan 2022 – May 2026
  - Led frontend architecture and delivery for cross-functional initiatives serving thousands of daily users, using React, TypeScript, and Next.js.
  - Served as frontend technical lead across high-impact projects, partnering with Product and Design on implementation strategy and UX decisions.
  - Directed the rollout of a company-wide rebrand, coordinating engineers, stakeholders, and an external agency.
  - Contributed to the Dune design system and strengthened Engineering–Design collaboration through clearer handoffs and mentorship.

### Self employed
Full-stack software engineer · Jun 2021 – Dec 2021
  - Delivered end-to-end solutions for clients including digital marketplaces and data analytics, using React, TypeScript, and Ruby on Rails.
  - Built experimental projects with Solidity and related Web3 technologies, including Funky Pizza.

### Credit Kudos
Full-stack software engineer · Feb 2020 – May 2021
  - Contributed to engineering efforts during the company's Series A growth phase, later acquired by Apple.
  - Developed and maintained APIs in Ruby and Go, and frontend applications with TypeScript.
  - Collaborated with Customer Success, Product, and Design to resolve client queries and support delivery.

### Visa
Software engineer · Jun 2018 – Feb 2020
  - Built an internal Python tool to streamline time-consuming tasks for testers, from requirements through deployment and support.
  - Worked on a major initiative using Go, Godog, and Docker to build and maintain critical systems.

## Dune portfolio highlights

Product engineer on Dune's App team, usually the App-side owner on cross-functional initiatives. Over four years the work moved from broad app surfaces and team growth, through AI in the query editor and Metrics, into a full FE lead on the rebrand, and now enterprise data platform UX.

- **Metrics product launch** (2024)
  Launch the Metrics product: curated, branded data points, as a credibility and trust initiative. Launched at DuneCon 2024, in Bangkok.
  Role: Frontend lead.

- **Color palettes in charts** (2023)
  Auto-apply canonical brand colors (chains, protocols) to chart series so analysts don't pick hex codes manually. Open-sourced a community repo for maintaining palettes.
  Role: Frontend lead.

- **Bootstrap SQL with AI** (2024)
  Standalone UX for generating a new query from a natural-language prompt.

- **Brand Foundations & rebrand rollout** (2025)
  Rebrand foundations across app and marketing: fonts, colors, components, dark/light mode, QA, and Storybook migration. Led engineering end-to-end through phased rollout.
  Role: Frontend lead.

- **DuneScape marketing site** (2024)
  New marketing site shipped in about one month.
  Role: Frontend lead.

- **New creator & team profile pages** (2024–25)
  Redesigned public user and team profile pages with native social share, stats, etc.

- **Payment & upgrade funnel** (2025)
  Optimize checkout and upgrade flow, including skipping the team creation step before payment.
  Outcome: Conversion 1.79% → 3.82%.

## Colleague feedback

- "Great work on the brand initiative! You really embraced the rollercoaster and led the eng side with authority and integrity. You also helped guide the whole team to collaborate better, both day to day and also in the long term." — Arne, engineer (Brand initiative, 2025)
- "Great taste and is building/designing alongside." — Austin, lead designer

## Pages

- [About](https://www.claudia.world/about): Software engineer focused on UI/UX, product, and craft. Making things clear, useful, and polished.
- [Work](https://www.claudia.world/work): Software engineering at Dune (2022–2026), Credit Kudos (acquired by Apple), and Visa. Selected Dune portfolio with projects and colleague feedback.
- [Dune portfolio](https://www.claudia.world/work/dune): Frontend leadership at Dune: enterprise data UX, Metrics, AI in the query editor, rebrand rollout, and growth initiatives. Projects and kind words from colleagues.
- [Gallery](https://www.claudia.world/mytime/travel): Analog photos from travels, from Costa Rica and Colombia to Tokyo, Seoul, and beyond.

## Full content

For the complete plain-text portfolio (all projects and quotes), see [llms-full.txt](https://www.claudia.world/llms-full.txt).

## Contact

- GitHub: https://github.com/claudiaribeiro
- LinkedIn: https://www.linkedin.com/in/claudiafribeiro/
- X: https://x.com/claudiafr59